IDC Pan-European Digital Executive Summit

June 12-13, 2017
Amsterdam

Kindly invited to participate in two (excellent) days of workshops and networking. Highly interactive agenda featuring Innovation Challenge to develop a Service Value Proposition for a digital transformation initiative. 

Conference website | Twitter: #IDCDES17


Salesforce customer success event

Wed, Feb 22, 2017
Dublin, Ireland

Invited by Salesforce to particpate in customer panel - with focus on marketing automation - at internal EMEA staff event (circa 1K employees)


Digital Business Transformation

Monday, May 30, 2016
Athens, Greece

Keynote speech: The CMO view: "Digital realities: From shifting strategies and business models, to developing organizational capability, and competence, in digital delivery."

Conference agenda (Greek website or English PDF) | Twitter: #dbt16gr


Oracle Digital Transformation Summit

Wednesday, February 3, 2016
London, UK

Presentation: Driving Digital Transformation

Digital technologies are profoundly impacting every industry sector, entire business models and the customer relationship. How are organisations responding to this challenge, and what are the characteristics of those who have emerged as digital leaders within their competitive peer set? Within organisations, who will lead their own digital transformation initiatives: the CIO? CMO? Or a new hybrid CDO role? David has lead five global digital platform initiatives at various organisations and will share some practical tips from his experience on driving digital transformation including the importance of softer issues such as the role of governance, change management and employee engagement.


Webinar: gTLDs: The quiet Internet revolution

Tuesday, November 25, 2014
3:00pm  4:00pm

'The Internet is changing' – this was the reaction of Larry Page when Google staff first presented about new gTLDs several years ago. Now, as the liberalization of a key aspect of the internet's infrastructure moves from strategy to reality, many brands have yet to realize the scale and impact of what is about to happen. This one hour webinar explored what the impact of new gTLDs will be on all brand (Agenda)


ICANN 50

Monday, June 23, 2014
London, UK

The 50th ICANN meeting drew record attendance, with over 3K attendees. In a departure from previous panels which focused on the ICANN gTLD program per se, ICANN invited several organisations to discuss business strategies and vision for their respective gTLDs.

Panel discussion: New gTLD 'Stories'
Moderator: Cyrus Namazi, ICANN
Jordyn Buchanan, Google
Dirk Krischenowski, Dot Berlin
Shuo (Sophie) Feng, KNet (one of the largest new gTLD providers in China)
David Green, KPMG
Media coverage: Trademarks & Brands Online: ICANN - turning 50

Listen to audio recording of panel discussion (starts at 2.25):
English | Spanish | French
Read transcript (PDF, 55 pages, 330KB)
Twitter: #ICANN50 | Storify tweet feed on this session


Digital Marketing & gTLD Strategy Congress

Mon, Mar 3 - 4, 2014
New York, USA

The third gTLD Strategy Congress explored "Launch Strategies for Brands and Generics as the First Wave of New TLDs go Live" and discussed topics such as the impact of gTLDs on SEO, brand migration strategies, the future of digital marketing in a changed Internet landscape, and more.

Conference Agenda | Onsite agenda (PDF) | Letter from Chair (PDF) | View photoBlog article

Conference chair: David Green, Global Head of Digital Marketing, KPMG

Panel discusion: Ensuring Your Digital Identity Matches Your Brand Experience – Insights for Enhancing Brand Value by Exploiting Opportunities Presented With TLD Platforms

  • Jon Nevett, Co-Founder and Executive VP, Corporate Affairs Donuts Inc.
  • Jennie-Marie Larsen, CEO, Domain Diction
  • David Green, Global Head of Digital Marketing, KPMG

ITSMA conference

Tue, Nov 5-6, 2013
Boston, USA

Entitled "The New Face of Marketing", the 20th annual ITSMA (IT Services Marketing Association) conference also included awards for marketing excellence. KPMG beat stiff competition to win the ITSMA Diamond Award for Marketing Excellence in the category of "integrated social and digital marketing"

Best Practice Case Study Breakouts Featuring 2013 Marketing Excellence Award Winners: Marketing with Digital and Social Media. David Green, Head of Global Digital Marketing, KPMG


Digital Marketing & gTLD Strategy Congress

Thursday, September 26, 2013
London, UK

Presentation: Approved ! What Now ? Digital Marketing Strategies to Best Incorporate and Maximise the Benefit from Your New TLD.
Download presentation as PDF

Media coverage:
World Trademark Review: With launches looming, gTLD applicants expand on their plans
World Intellectual Property Review: KPMG lays out gtld vision
(Dec 13 WIPR interview: KPMG: migrating from .com)


Financial Services Social Media

Tuesday, May 14, 2013
London, UK

Acted as conference chair for Marketing Magazine's second conference on social media for the financial services industry, with presentations from organisations including AMEX, Barclaycard, the UK Financial Services Authority, AXA, Nationwide, Twitter and LinkedIn.

View conference brochure (PDF, 1.2MB) | View conference agenda (PDF, 0.2MB)


ActiveStandards customer event

Thursday, October 25, 2012
New York, USA

Presentation: The role of standards, guidelines and policies within KPMG's digital governance, and how these have contributed to an improved digital presence. (note: ActiveStandards has since been acquired by Crownpeak)

Case study: Managing and controlling your enterprise web presence (PDF, 8 pages, 560KB) | Event press release


Web Effectiveness Conference

Thursday, September 27, 2012
Chicago, USA

The Website Effectiveness Conference is presented by Bowen Craggs & Co, producer of the annual Financial Times Index of corporate website effectiveness. View Agenda (PDF)

Presentation: 'Fit for digital' – what are the organizational transformation steps required to develop both organizational capabilities and staff competence? (PDF, 26 slides, 1.2MB)


ICANN Reveal Day

Wednesday, June 13, 2012
London, UK

Participated in a panel discussion as part of the ICANN Reveal Day press conference announcing the applicants for new Internet domains (new gTLDs)

Panellists:

  • Rod Beckstrom, CEO, ICANN
  • Kurt Pritz, Senior Vice President, Stakeholder Relations, ICANN
  • Jason Rawkins, Partner, Taylor Wessing
  • Kevin Murphy, Editor, Domain Incite
  • David Green, Head of Global Digital Marketing, KPMG

Video: ICANN Reveal Day: New gTLDs and What's Next from ICANN

Scroll to 50 mins for start of panel discussion:

Selected media coverage:


American Marketing Association

Thursday, June 2, 2011
Toronto, Canada

Participated in a panel discussion on the challenges of managing a brand across multiple geographies and digital channels: 'Global Branding for Today's Financial Services Organizations.' organised by the Toronto chapter of the American Marketing Association.

  • David Haigh, Founder & CEO, Brand Finance plc
  • Joel Donin, Senior Brand Strategist, TD Bank Group
  • Dr. Andreas Strebinger, Associate Professor, Brand Management, Market Research & International Marketing, York University
  • David Green, Head of Global Digital Marketing, KPMG

J Boye conference

Wednesday, May 4, 2011
Philadelphia, USA

The J Boye conferences (held in both Europe and USA) grew out of the networking events of their international community of online professionals.

Presentation: 'Digital strategy is business strategy.'


Bowen Craggs

Tuesday, August 24, 2010
London, UK

Bowen Craggs facilitates regular Web Effectiveness Network meetings, typically to 'Heads of Digital' at corporate brands.

Presentation: ICANN gTLDs and whether brands should apply
Post event article: What's to fear about a new address?


MARQUES

Monday, June 21, 2010
Cologne/Koln, Germany

Regional marketing round table meeting of MARQUES, the European Trademark Association, hosted by Henkel.

Presentation: Update on ICANN gTLDs
View promotional flyer (German) (PDF, 33KB, single page)


Taylor Wessing brands forum

Wednesday, March 17, 2010
London, UK

Annual brands forum for clients of Taylor Wessing, the international law firm.
Presentation: Internet issues and social media
View promotional flyer (PDF, 25KB, single page)
View on SlideShare (46 slides, over 3.5K views)